Privacy Policy
Effective Date: August 2024
This Privacy Policy explains how Tru Fragrance and its subsidiaries and affiliates (“Tru Fragrance”) collect, use, and disclose information you provide to us or which we otherwise collect (“Information”), including “Personal Data” by which we mean Information about an identified or reasonably identifiable individual. This Privacy Policy applies to Personal Data collected via our websites, order fulfillment, online reviews, and customer relations.
1. Information We Collect
We may collect and process the following types of Personal Data about you:
- Personal Identification Information: Name, email address, postal address, phone number, and other contact details.
- Order Information: Details of the products you purchase.
- Account Information: Username, password, and any other details you provide when creating an account.
- Marketing Data: Your preferences for receiving marketing communications from us and your response to those communications.
- Security Detection Data: Data elements and user behavior that may trigger fraud analysis.
2. How We Use Your Information
We use your personal data for the following purposes:
- To Process Orders: To manage your purchase, process payments, and deliver products.
- To Improve Our Services: To analyze marketing data and improve our products, services, and website.
- To Communicate with You: To respond to inquiries, provide customer service, and send order updates.
- To Send Marketing Communications: With your consent, to send you promotional offers, newsletters, and other marketing materials.
- To Comply with Legal Obligations: To meet legal requirements, resolve disputes, and enforce our agreements.
3. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Contractual Necessity: Processing necessary to fulfill a contract with you or to take steps at your request before entering into such a contract.
- Legitimate Interests: Processing based on our legitimate interests in operating our business, improving our services, and communicating with you.
- Consent: Where you have given consent for us to use your Personal Data for specific purposes (such as marketing communications).
- Legal Obligation: Processing necessary to comply with legal obligations.
4. How We Share Your Information
We do not sell your Information. However, we may disclose your Information in the following ways:
- Subsidiaries and Affiliates: We may disclose Information to our subsidiaries and affiliates subject to this Privacy Policy so that they can help market, sell, and service our products.
- Service Providers: We may disclose Information to our service providers (e.g., order fulfillment, customer support services, marketing analytics), pursuant to written agreements with confidentiality, privacy and security obligations.
- Partners: We may disclose Information to our partners pursuant to written agreements with confidentiality, privacy and security obligations.
5. Your Rights
In certain locations, you may have rights under privacy and data protection laws, such as to request access to or correction, deletion, or transfer of your Personal Data. If you would like to exercise these rights, please submit your request to orders@lakeandskye.com with a description of the nature of your request and the Personal Data at issue, and we will respond as soon as reasonably practicable consistent with applicable law.
6. Data Security
We implement appropriate technical and organizational measures to protect your Personal Data against unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. International Transfers
Your personal data may be transferred to, and processed in, countries outside your own, including countries that may not have the same level of data protection as your home country. We will ensure that any such transfers are conducted in compliance with applicable data protection laws.
8. Cookies and Tracking Technologies
We use cookies and similar technologies (like web beacons and pixels) to collect information about your interactions with our websites. We use the following types of cookies:
- Strictly Necessary Cookies: These cookies are necessary for the website to function and do not store information that directly identifies you.
- Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to recognize your interests and show you relevant advertising on other sites. These cookies do not store information that directly identifies you, but are based on identifying your browser and internet device.
- Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
9. Retention
We will retain your Information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or not prohibited by applicable law.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us at any time at orders@lakeandskye.com or by mail as provided below:
Tru Fragrance / Lake and Skye
Attn: Customer Care
7725 S. Quincy St.
Willowbrook, IL 60527